Jeff Pierce

Vice President, Controller, & Data Management, Vivid Clear Rx

Assistant Vice President, Hy-Vee, Inc.

Jeff Pierce

Jeff joined the Vivid Clear Rx team in 2020, although he’s been sharing his financial management skills with the Hy-Vee family since the mid-1980s when he began working at Hy-Vee’s grocery warehouse in Chariton, Iowa. He worked through the Hy-Vee store ranks before joining the Hy-Vee financial team as an internal auditor in 1993. He was promoted in 1999 to financial reporting manager and in 2004 to director, financial reporting. Jeff was promoted to assistant treasurer, financial reporting in 2009 for Hy-Vee.

Jeff has a bachelor’s degree in accounting from Iowa State University. He and his wife, Deb, have two children, Jordan and McKenna. In his free time, Jeff is cheering on the Iowa State Cyclones and spoiling his granddaughter Mylen, who is the sweetest little girl on the planet. He’s not biased; those are just facts. And he should know — he’s an auditor.