Preview Mode (click to exit)

Vivid Clear Rx

Amy Wadstrom Named President of Vivid Clear Rx

Nola Aigner Davis

OMAHA, Neb. (March 1, 2024) —Vivid Clear Rx, a pharmacy benefit manager, announces the appointment of Amy Wadstrom as its president. Wadstrom previously served as Vivid Clear Rx’s senior vice president and chief operating officer.

Wadstrom brings more than 25 years of pharmacy experience to the leadership position. She has helped lead the company since its establishment as a Hy-Vee, Inc. subsidiary in 2020. Wadstrom has extensive knowledge of the retail pharmacy and pharmacy benefit industries and will lead Vivid Clear Rx in its continued mission to bring superior service and transparent pricing to pharmacy benefit plans.

"Amy's dedication to patient care and extensive pharmaceutical industry expertise make her an invaluable asset to the growth of Vivid Clear Rx's operations. With her help, employers can save more on their benefit plans while ensuring quality care for their employees," said Aaron Wiese, president of Hy-Vee.

Vivid Clear Rx is a national pharmacy benefit manager that was created to bring more transparency to the pharmacy benefit industry. To control costs for its clients, the pharmacy benefit manager offers a 100% pass-through model with no spread pricing, as well as real-time data and reporting for clients to monitor their benefit costs. Vivid Clear Rx is also committed to providing outstanding service to its members and has one of the highest customer service ratings in the industry with a net promoter score of 95. In 2023, Vivid Clear Rx received the Pharmacy Benefit Management Institute’s premier Excellence Award in Care Management for its commitment to cost transparency and customer-first service model.

Before joining Vivid Clear Rx, Wadstrom began her career as a part-time pharmacy clerk at Hy-Vee. She received her bachelor’s degree in pharmacy from Drake University and became a full-time pharmacist in 1999. In 2000, she became an assistant pharmacy manager for Hy-Vee and later that year took over as a pharmacy manager. In 2009, she was promoted to pharmacy supervisor, overseeing more than 60 retail pharmacy locations. Wadstrom was selected to help lead Vivid Clear Rx, Hy-Vee’s established pharmacy benefit manager, in 2020 as vice president, clinical operations. In 2022, she was promoted to chief operating officer, and in 2023, she became senior vice president and chief operating officer at Vivid Clear Rx.

To learn more about Vivid Clear Rx, visit


Vivid Clear Rx is a different kind of pharmacy benefit manager. Built on the traditions of its parent company, Hy-Vee, Inc., Vivid Clear Rx promotes transparent pricing, outstanding customer service, healthy lifestyles and quality services and solutions. The Vivid Clear Rx team brings decades of pharmacy experience, insights and relationships so clients get the value, clarity and savings they deserve. For more information, visit