Company Overview

Vivid Clear Rx is your partner in finding pharmacy benefits solutions you can feel good about.

Who We Are


Vivid Clear Rx is a different kind of pharmacy benefits manager. Built on the traditions of its parent company, Hy-Vee, Inc., Vivid Clear Rx promotes outstanding customer service, healthy lifestyles and quality services and solutions. Our team brings decades of pharmacy experience, insights and relationships so clients get the value, clarity and savings they deserve.

Vivid Clear Rx is based in Omaha, Nebraska, and serves customers across the nation.

Meet Our Leadership

Our Approach

The Vivid Clear Rx team is focused on helping clients truly understand how their pharmacy expenses move through the health care system and how to get the very best value and service when it comes to their pharmacy dollars.

At Vivid Clear Rx, we embrace a proactive, strategic approach with our clients to make sure they're choosing the most appropriate therapies based on both clinical and financial considerations.

Hy-Vee

A Hy-Vee Subsidiary

Vivid Clear Rx is part of the Hy-Vee, Inc. family of companies.


Hy-Vee, Inc. is an employee-owned corporation operating in 287 retail stores across eight Midwestern states with annual sales of $11 billion. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 most trusted brands and has been named one of America's Top 5 favorite grocery stores. The company's more than 88,000 employees provide "A Helpful Smile in Every Aisle" to customers every day.

More at Hyvee.com

"Vivid Clear Rx has been a great partner as we have worked through the Pharmacy Benefits Manager implementation. Their follow-up has been outstanding, and we have appreciated their willingness to research and respond to member situations."

– Lacie Litton, Wellmark